BBC reality show The Apprentice is back. Sixteen candidates set out in search of Lord Sugar's cool quarter of a million and a seat beside him at the boardroom table, so that's bound to create a lot of chatter on social media.
How are we supposed to keep up with it all? Who are the candidates social media's talking about - and what are the Twitterati following and who do the Facebookers like?
Never fear, help is at hand in the shape of The Apprentice Board report - a one-stop infographic snapshot of who's hot, who's not; who's setting social media talking and who's turning us off.
The Apprentice Board Report is based on the clever Real-time Perception Management capability of Social Knowledge and it quickly identifies the hot topics people are talking about and the sentiment around what's being said, allowing us to present the information in an easy-to-understand way.